SXSW is organized chaos.

1,800 events. Five days. Zero margin for aimless wandering.

Of course, I’m Setting My Table before I set foot in downtown Austin. 🪖

Here’s where I’ll be — and where you should be too. 👇
🤝 Network Before the Noise
Before the crowds descend, I’ll be in a room with the right people. Intentional conversations over a firehose of business cards. This is how you actually work SXSW.
Grab your spot → lu.ma/ih7kiypt

🏠 RedThreadX House — March 14–16
Three days. Curated space. High-signal conversations with operators, authors, and leaders building things that matter. No fluff. No filler. Just the room you actually want to be in.
https://lnkd.in/dHsgDffN

📖 Panel: “Table and Thread — Meet the Authors”
I’ll be on stage talking about Set Your Table — the strategic framework built from 33 years of military planning, five combat tours, and the hard lessons that come with both. Not a motivation talk. A preparation framework.

🎙️ Something’s coming Sunday. I can’t say more yet. Watch this space.

If you’re heading to Austin — find me.
If you’re not — follow along. I’ll be posting from the ground all week.
SXSW rewards the prepared.
hashtag#SXSW hashtag#SXSW2026 hashtag#SetYourTable hashtag#RedThreadX hashtag#Leadership hashtag#Austin